Exploring Indonesian “dream” brand MIMPI

März 19, 2021 in International

On the outskirts of Canggu, Filipe Mariano has always wanted to bring a bit of the New York flair to his multidimensional and versatile hub that converges several experiences all into one spot where guests can enjoy a rotating menu of fresh produce, paired with beautiful and savory coffee.

The name Mimpi has been chosen because it’s about a dream come true (the word “Mimpi” in Indonesian does, in fact, mean Dream), an idea that came deep from within, “the will of the soul and with all the details gradually taking shape”.

– What is the uniqueness of Mimpi grocery that you want people to know of?

Our exclusivity is the experience, the feeling of being in a place that has never been before, the energy that we spend. Our main objective is to inspire and make a difference in people’s lives. In sum, we want to bring out everyone’s feelings.

This is a project that has been talking to me for about 10 years, but everything happens in our life depending on the stage of evolution and consciousness… it’s interesting how our existence brings us all our desires, easily and effortlessly, when we are aligned with our purpose.

– Community of Cool People: what kind of community is Mimpi trying to build?

We are developing a collaborative community, people with the same mindset, where everyone is capable. We want to give and show that together we have created a place we could have never expected, where a community of values, respect, peace and love can thrive.

– What motivates you to choose Bali to craft your dream?

Bali for being a unique mystical place, where nature and simplicity prevail.

– How Mimpi actively takes part in the environmental/sustainability movement?

We seek to help the entire local community as actors and suppliers, to generate and maintain a virtuos ecosystem.

– What is your hope for the future of Mimpi?

I hope to be able to implement the Mimpi base in some places around the world so that we can impact and enernate a more collaborative world.

created by dji camera

– Why did you decide to dive into Cafe business

In addition to being passionate about coffee, I always wanted to have a place where I could work and be inspired. In all my trajectory I frequented many cafes around the world. I like the experience of connection in the world of coffee, the whole ecosystem of the plantation and even the accompanying food.

– Why do you choose La Marzocco & how does it play a role in your cafe concept?

Solid brand as the concept. La Marzocco shows me credibility, a brand that is concerned with people’s well-being and aims to inspire people with quality and authenticity.

– How’s the pandemic affecting the We are Mimpi?

We believe that the pandemic proved to be a huge lever for Mimpi, and because we were experiencing a situation of panic, Mimpi shined as an inspiring place. Since the beginning, when people arrived here, they felt the energy of the place and all that feeling of anguish had disappeared… because our main objective was – and is – be to bring peace and love and well-being.

– What is the biggest challenge in establishing a cafe business nowadays and how to overcome it?

One of the great challenges is competitiveness because we live in a small place and without tourism at the moment where many people start to follow the same line, we remain the place to be, exclusive yet accessible. Today we attract expats who live on the island, as well as many locals, too, from Bali and the surrounding areas.

Mimpi Grocery

Jl. Pantai Batu Mejan No.67H, Canggu, Kec. Kuta Utara, Kabupaten Badung, Bali 80351, Indonesia

Instagram: @mimpigrocery

Website: www.wearemimpi.com

Filipe Mariano, Founder  

 

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