Exploring Indonesian “dream” brand MIMPI

March 19, 2021 in International

The Name Mimpi because it is a dream (the word “Mimpi” in Indonesian mean dream), a project that came from within, the will of the soul, all the details, a project that has been talking to me for about 10 years, but everything happens in our life depending on our degree evolutionary and conscious, life brings us all desires easily and effortlessly if we are aligned with our purposes and desires

– What is the uniqueness of Mimpi grocery that you want people to know?

Our exclusivity is the experience, the feeling of being in a place that has never been before, the energy that we spend. Our main objective is to inspire and make a difference in people’s lives, in short we want to bring out everyone’s feelings.

– Community of Cool People: what kind of community that Mimpi is trying to build?

We are developing a collaborative community, people with the same mindset, where everyone is capable. We want to give and show that together we have get at a place we never expected.

Community of values, respect, peace and love.

– What motivates you to choose Bali to craft your dream?

Bali for being a unique mystical place, where nature and simplicity prevail.

– How Mimpi actively takes part in the environmental/sustainability movement?

We seek to help the entire local community as suppliers, generating an ecosystem.

– What is your hope for the future of Mimpi?

I hope to be able to implement the Mimpi base in some places around the  world so that we can impact and generate a more collaborative world.

created by dji camera

About the Business (more specific in coffee ecosystem but please do share your thought about your other businesses):

– Why did you decide to dive into Cafe business

In addition to being passionate about coffee, I always wanted to have a place where I could work and be inspired. In all my trajectory I frequented many cafes around the world, I like the experience of connection in the world of coffee, the whole ecosystem of the plantation and even the accompanying food.

– Why do you choose La Marzocco & how does it play a role at your cafe concept?

Solid brand as the concept. La Marzocco shows me credibility, a brand that is concerned with people’s well-being and aims to inspire people with quality and authenticity.

– How’s the pandemic affecting the We are Mimpi?

We believe that Pandemic was a huge lever for MIMPI, because we were experiencing a situation of panic, Mimpi is an inspiring place, from the beginning when people arrived here and felt the energy of the place, all that feeling of anguish disappears, because our main objective would be to bring peace and love and well-being.

– What is the biggest challenge to establish the cafe business nowadays and how to overcome it?

In fact, one of the great challenges is competitiveness because we live in a small place without tourism at the moment where many people start to follow the same line, but we are exclusive and I believe.

Today we attract EXPATS who live on the island, many locals, from Bali and the surrounding areas.

On the outskirts of Canggu, Filipe Mariano has always wanted to bring a bit of a New York concept to the multidisciplinary spot that involves several areas in the same place, inspired by the incredible versatility of the egg functional and rotating Menu within the atmosphere of organic eggs, accompanied by a beautiful coffee.



Mimpi Grocery

Jl. Pantai Batu Mejan No.67H, Canggu, Kec. Kuta Utara, Kabupaten Badung, Bali 80351, Indonesia

Instagram: @mimpigrocery

Website: www.wearemimpi.com

Filipe Mariano, Founder  


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