The Galleria is located in the most extravagant area in Seoul, Korea and is considered the most luxurious department store in Korea. Our team in Korea created a pop-up store in the center of the renowned department store.
On this occasion, this marks a public statement in the Korean market to consumers acknowledging La Marzocco as a prestigious brand. La Marzocco is being presented to customers alongside Chanel, Dior, Fendi, Goyard, Hermes, Bvlgari, Cartier, Chaumet, Graff, Tiffany&Co, and Van Cleef & Arpels on the ground floor.
Ending this weekend, the pop-up store runs from June 27 to July 17; it’s located inside the Galleria East 1F Luxury Boutique. This is the first time in history that an espresso machine manufacturer could create a pop-up store in the space. It features a selection of custom GS3 machines, a variety of Linea Minis, and the GB5, focusing on bringing Italian craftsmanship and the iconic La Marzocco brand to a larger consumer market.