During March 26th to 29th, La Marzocco China participated in HOTELEX Shanghai 2018 with two adjacent booths, one for La Marzocco covered 49㎡ and one for Modbar covered 10㎡. Hotelex is a series of leading hospitality equipment, supplies and fine food trade fairs in China, held in the cities of Shanghai, Beijing, Chengdu and Guangzhou. Hotelex Shanghai covers the entire hospitality and catering value chain from Catering Equipment Supply, Tableware, to Food and Beverage, Bakery & Ice Cream, Coffee & Tea, Wine & Spirits, and more, and it also attracts some 2,352 exhibitors, 143,500 visitors.
Located in exhibition hall E6 and D62 stand, La Marzocco China showcased the eye-catching flagship LEVA X and LEVA S, the perfectionist’s Strada AV Auto Brew Ratio, the re-imaged classic Linea PBAuto Brew Ratio, the home experts GS3 and Linea Mini, and the futuristic Modbar espresso, steam and pour over systems. During the expo, our team members provided professional machine consultancy to desired visitors. We also collaborated with five renowned Chinese specialty cafes (Seesaw, Little Bean, Lit Espresso, Cafe del Volcan, and Fumi) and an outstanding Australian cafe and roaster, Dukes Coffee, to demonstrate the incredible outcome when you combine La Marzocco Machines with specialty coffee. To add more fun, OATLY milk was served as a next generation milk substitute, and we had also invited a local craft beer company Boxing Cat Brewery to provide beer and joy.
During this four day expo, we met around 3,500 visitors per day, serving them approximately 3,000 cups of coffee per day on our stand.
In addition to the expo, we also held an after-party event on the night of the 28th. In cooperation with 45 Degrees, Cafe del Volcan and OATLY, an ultimate party “Triathlon Latte Art Throwdown” was held. 12 competitors performed latte art on the Leva X before a crowd of 200 people who experienced and contributed to such magnificent moment.