Propaganda’s new music video featuring La Marzocco USA

November 16, 2021 in International, North America

We are excited to share Propanganda’s “Calibrate” music video, filmed at La Marzocco USA HQ in Seattle. Propaganda is an American musician, poet, political activist, and academic.

We were honored to provide a workspace to our longtime friend Propaganda for the filming of his “Calibrate” music video.

Earlier this year, Propaganda approached us with a video concept for his song “Calibrate.” The song is about the beauty of life, rebuilding relationships during our lifetime, and celebrating in community together. Propaganda’s idea for the video was to show a mangled mess of mysterious parts, and someone *calibrating* to “get it right, calibrate, set it straight – there’s so much to celebrate” revealing a beautifully reconstructed espresso machine at the end.
We were happy to open our Seattle HQ to his film crew, and our very own Cliff Barnes — who calibrates every day, bench testing La Marzocco machines — provided talent on camera rebuilding a @LaMarzocco Strada AV.” – The La Marzocco USA team

 All photos by Elizabeth Chai (La Marzocco USA)

Prop also has a passion for coffee, we invite you to explore more by reading these articles by Sprudge: “Watch The New Coffee Themed Music Video Calibrate By Propaganda” and “An Interview With Coffee-Loving Hip Hop Artist Propaganda”. Also, check out this collaboration with Onyx Coffee and join @Prophiphop on Instagram Live every Friday for #PourigamiFridays, more info here
Follow @lamarzoccousa and @prophiphop for updates.

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